I cannot believe I'm writing this as Q2 is kicking off, but here we are! The beginning of the year is typically a slower time of the year as the weather is wintery, gray, and chilly in NJ. Talking to many seasonal workers, the off-season can feel daunting, nerve wracking, and a bit uncertain. However, it's a great time to tackle creative projects, catch up on admin tasks, and plan for the upcoming year.


This off season I tackled two semi-big projects. 1. Rebuilding the website from the ground up with Pixieset and 2. Refining my packages and pricing.


Updating the website has been on my to-do list for two seasons. Mainly because I completely destroyed the backend of the website. At the time, I was planning on doing a full site overhaul and began working on several pages at once. Until I realized I had touched every page of the website and couldn't hit "publish" to update the site without finishing everything that was in progress. This took the wind out of my sails for a long time. Lesson: work on small portions of the website until finished and hit publish before moving on to the next portion AND never work on two or more parts of the website at once. I'm so happy that I can now add and refine little by little now that I have a great base. 😅 This is a great way to kick off 2025.


Working on refining my packages and pricing was another big task this off-season. I now have 5 years of data to review, analyze, and pinpoint what works and what doesn't. A big revelation is that I'm bringing back and focusing on Full Sessions! These sessions are typically 40-6o minutes in length. They give us plenty of time to slow down, get creative, capture candids, as well as posed images. Another item I'm bringing back is the Mini Album! These were fantastic keepsakes for my families and I know they were adored. Additionally, you'll receive more information on your options for printing your photos. Creating physical reminders of your sessions are important to me. I hate thinking that the next generation of kids won't have albums or photo books to look through.


In addition to these project, I've worked closely with some brand clients, scheduled upcoming sessions for new and returning clients, and put together our first business meetup of the year. Check out the images of the sessions we had in the first 3 months below!

2025 Branding Images for Upcycle Fitness & Social Club

Customers enjoy drinks and conversation at small round tables inside a bright modern cafe with bar seating in the background.
Professional espresso machine brewing fresh coffee shots into small orange cups at a coffee bar.
Friends gather indoors drinking coffee and chatting while wearing cozy winter sweaters.
Barista wearing a hat and striped shirt prepares espresso at professional coffee machine while holding white cup.
Vintage beige leather chairs and round wooden tables set up in an intimate restaurant space with red decorative accents.
A white round table with folding chairs setup against a brick wall featuring a 'We Rise by Lifting' chalkboard sign.
People enjoying conversation and refreshments at a bright modern cafe counter with bottles of orange juice displayed.
Customers at a wooden bar counter being served drinks while one person wears a bright red winter hat.
Colorful fruit smoothies in glass bottles lined up on wooden counter at juice bar with patrons in background.
A group gathers around a restaurant table for a celebration with red balloon decorations and shared plates of food.
Customers in red sweaters examine colorful floral arrangements at a holiday market display with checkered tablecloth.

First Proposal of the Year!

Romantic living room setup with 'Marry Me' balloon letters, red heart balloons, flowers and two cream armchairs.
Lit candles in glass holders line a dark wooden surface scattered with red rose petals creating a romantic ambiance.
Lit candles spelling out LOVE with a red engagement ring box in the center surrounded by rose petals.
A romantic proposal setup with gold 'MARRY ME' balloons, red heart balloons, and candles in a cozy living room.
A romantic couple shares a special moment at a party with a marry banner visible in the background.
A romantic proposal setup with gold 'MARRY ME' balloons, two beige chairs, and red rose petals on the floor with lit candles.
Romantic couple in casual attire sharing an intimate moment against a white wall background.